eCommerce Benchmark KPIs: Household Care in Singapore

In 2023, next to an add-to-cart rate of 14.4%, a cart abandonment rate of 76.9%, and a conversion rate of 3.3%, the eCommerce Benchmark KPIs for Household Care in Singapore also consist of an AOV of US$57.4, a discount rate of 11.1%, and a return rate of 2.3%.

于2023年，在新加坡家居护理电子商务领域，紧随14.4%的加入购物车比率、76.9%的购物车放弃比率和3.3%的转化比率之后，其关键绩效指标（KPI）还包括平均订单价值（AOV）为57.4美元、折扣率为11.1%以及退货率为2.3%。