eCommerce Benchmark KPIs: Bags & Accessories in South Africa

In 2023, next to an add-to-cart rate of 8.9%, a cart abandonment rate of 90.4%, and a conversion rate of 0.9%, the eCommerce Benchmark KPIs for Bags & Accessories in South Africa also consist of an AOV of US$130.7, a discount rate of 7.4%, and a return rate of 9.1%.

在2023年，南非电商领域手袋及配饰的基准关键绩效指标（KPI）中，除8.9%的加入购物车率、90.4%的购物车放弃率以及0.9%的转化率之外，还包括平均订单价值（AOV）为130.7美元、折扣率为7.4%以及退货率为9.1%。