Mean response latencies (in ms) and error rates (in percentages) as a function of prime valence, target valence, evaluative relatedness, and response compatibility (SDs in parentheses).

Note. For the response latency data, all means were computed after exclusion of outlying values. For each participant, outlier criteria were defined as values that deviated more than 2.5 standard deviations from the superordinate cells of the design (e.g., congruent trials with a valent target). The same individual outlier criteria were then used for the subordinate cells of the design (e.g., trials consisting of a positive prime and a positive target).Mean response latencies (in ms) and error rates (in percentages) as a function of prime valence, target valence, evaluative relatedness, and response compatibility (SDs in parentheses).