Unica360 - Tourism (Spain, Grid 100m)

Tourism is a basic engine of economic activity in each country and a sector in which new initiatives are constantly appearing. It is therefore of interest in many businesses, to know where tourists go, what they visit, where they shop and where they stay. To fill these gaps, Unica360 has developed a series of indices that measure different tourism-related phenomena, at the micro-area level and with exhaustive national coverage. Please note that the tourism estimations were done before the COVID-19 pandemic. This dataset is curated and maintained by Unica360. More info: https://www.unica360.com/ Fields Included: - Total tourists expected per year - Total national tourists expected per year - Total foreign tourists expected per year You can check these datasets metadata and dictionary in CARTO’s Spatial Data Catalog: https://carto.com/spatial-data-catalog/browser/dataset/u360_tourism_e1656c74/ Example Use Case: Tourist attraction can be a highly relevant indicator of retail and hostelry demand in an area. This data can allow analysing the sales performance of retailers, FMCG brands, etc. By cross-referencing their locations with the tourism levels, we can explain why one store sells more than another depending on the intensity of tourist presence in the surrounding area. How does tourism affect my business? This data can help you find an answer.

搜集汇总

背景与挑战

背景概述

该数据集由Unica360开发，提供西班牙100米网格级别的旅游指标，包括年度总游客、国内游客和外国游客的预期数量，可用于分析零售和酒店业需求。数据收集于新冠疫情前，通过交叉参考位置与旅游水平帮助评估业务表现。