Most used marketplaces by e-commerce companies in Italy 2023

The most used online marketplace by Italian e-commerce companies was Amazon, according to the results of a survey conducted in 2023, chosen by 34 percent of the companies surveyed. eBay came second, chosen by 18 percent of the firms. Overall, e-commerce companies in Italy generated approximately 23 percent of their revenues on online marketplaces.Amazon dominates the market Approximately 35.7 million unique users, almost one in two Italian inhabitants, visited the Amazon platform in the first quarter of 2023. Furthermore, the percentage of online users shopping on Amazon was the highest in Italy, if compared to consumers from other European countries. The impressive figures showcase the marketplace’s popularity in Italy. Taking customer experience to the next levelAmazon’s good reputation in Italy is due to the satisfying customer experience the company provides. In a 2023 survey, Italian consumers rated Amazon’s broad product offering with a score of 7.3 out of 10, while product convenience was the second-most important advantage shoppers mentioned.

根据2023年的调查结果，意大利电子商务公司最常使用的在线市场为亚马逊，调研中的34%的企业选择了该平台。紧随其后的是eBay，由18%的企业所选择。总体而言，意大利的电子商务公司在其收入中约有23%来源于在线市场。亚马逊在市场上占据主导地位，大约3570万独特的用户，几乎占意大利居民的半数，在2023年第一季度访问了亚马逊平台。此外，与欧洲其他国家的消费者相比，意大利在线购物用户在亚马逊上购物的比例最高，这些令人瞩目的数据展现了该市场在意大利的流行程度。亚马逊以其卓越的客户体验在意大利赢得了良好的声誉。在2023年的调查中，意大利消费者对亚马逊丰富的产品种类给出了7.3分（满分10分），而产品的便利性则是消费者提及的次要优势。