eCommerce Benchmark KPIs: Apparel in South Africa

In 2023, next to an add-to-cart rate of 11.7%, a cart abandonment rate of 87.1%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Apparel in South Africa also consist of an AOV of US$94, a discount rate of 13.2%, and a return rate of 12.7%.

于2023年，南非服装电商领域的基准关键绩效指标（KPIs）除包含11.7%的加入购物车率、87.1%的购物车放弃率和1.5%的转化率外，亦涵盖平均订单价值（AOV）为94美元、13.2%的折扣率和12.7%的退货率。