Augmented Reality Souvenirs for Immersive Bendosari Tourism Village

This study introduces a new approach to developing Augmented Reality (AR)-based souvenirs as a means to offer engaging and immersive cultural tourism experiences in Bendosari Tourism Village, located in Malang, East Java. Known for its scenic beauty and vibrant cultural heritage, the village is embracing digital technology to strengthen tourist interaction. This research uses a design thinking approach, with stages ranging from understanding user needs, designing ideas, making prototypes, to testing products. The results of this study show. This product is able to integrate local cultural values with advances in digital technology effectively. Overall, this Augmented Reality (AR)-based souvenir is not only a souvenir, but also an innovative destination promotion and branding media. Future recommendations include enriching multimedia content, as well as integrating Virtual Reality technology and social media platforms to expand reach and increase user interaction.