Unica360 - Sociodemographics (Spain, Grid 100m)

Curation of socio-demographic and socio-economic data from official sources projected to the current year.

This dataset is curated and maintained by Unica360. More info: https://www.unica360.com/

Fields Included:
- Total population
- Number of households
- Population by age and gender
- Foreign Population
- Average household spend by product category
- Population by education level
- Index of average income over national average
- Average disposable income per capita
- Average gross income per capita
- Average net household income
- Income origins, as percent of rent
- Income origins. Mean-based index
- Total population in 2016
- Number of households in 2016
- Population by age and gender in 2016
- Foreign Population in 2016
- Total population in 2011
- Number of households in 2011
- Population by age and gender in 2011
- Foreign Population in 2011

You can check these datasets metadata and dictionary in CARTO’s Spatial Data Catalog:
https://carto.com/spatial-data-catalog/browser/dataset/u360_sociodemogr_2b7d16c6/

Example Use Case:
Enrich your customer data in Spain with a vast array of demographic variables projected to the current year, characterise the areas in which your most profitable customers live and look for similar areas in other parts of the territory so as to inform your site planning and site consolidation decisions. Plan your geomarketing campaigns by analysing the most recent and granular official census data in Spain.