Dataset: Consumer Perception of AI-Generated vs. Human and Hybrid Packaging Design (Bag-in-Box Wine)

This dataset contains the raw, anonymized survey responses from a quantitative experimental study evaluating consumer perception of packaging design. The study compares six Bag-in-Box wine packaging proposals for a fictional brand ("COJUELO"), categorized into three authorship conditions: AI-generated, entirely human-designed, and human-AI hybrid collaborative processes. The data was collected from 226 participants (212 online, 14 in-person) through a blind test. Variables include demographic data (gender, age), alcohol and wine consumption habits, professional background, and detailed evaluations of the six designs across multiple dimensions (clarity, brand identity, identifiability, visual attractiveness, memorability, professionalism, estimated price, perceived authorship, and suitability for target contexts). This open dataset supports reproducibility and further research in graphic design, generative artificial intelligence in creativity, and consumer behavior.