Date for the research of <b>The Humanity Paradox: Unraveling the Power of Animosity in </b><b>Leading </b><b>Boycotts—</b><b>Evidence from</b><b> Egypt</b>

This research investigates the impact of consumer animosity on brand attitudes and boycott intentions in Egypt, involving a survey of 336 consumers. It explores how animosity influences consumer perceptions of brands and their intentions to boycott, considering factors like xenocentrism and materialism. The study highlights the need to understand consumer behavior amid geopolitical tensions and economic conditions.