MANAGEMENT DECISION-MAKING DEPARTMENTS IN TOURIST ORGANIZATIONS

this article will cover in detail about the Tourist Organization and the basics of its management. At the same time, practical mechanisms and modern approaches to the basics of management are analyzed in a comprehensive way. In the process of analysis, a rational model, a model of limited rationality from the main models of decision-making are studied by comparison, and their features of application in the tourist sphere are revealed. The work separately considers internal and external factors affecting decision-making in tourist organizations, including market competition, consumer demand, digital technologies and global trends. Also, the possibilities of improving the efficiency of decisions based on digital technology, artificial intelligence and information systems are scientifically substantiated. At the same time, practical recommendations are given to improve the process of effective decision-making for tourist organizations. In particular, information is provided about the decision-making process in organizations.