Largest programmatic markets in Europe 2024

In 2024, the European country with the highest spending on programmatic advertising was the United Kingdom, with an estimated expenditure of roughly 41.7 billion U.S. dollars. Germany ranked second, with an estimated spending of 12.4 billion U.S. dollars.

于2024年，在欧洲各国中，英国在程序化广告方面的投入位居首位，预估支出约为417亿美元。德国位列第二，预估支出约为124亿美元。