Placecast

Placecast™, a Motionworks product, provides visitation insights for places of all types and sizes, experiential events (for example; sporting events, conferences, concerts), and more.

Understand visitation to the places you care about:
Placecast™ allows users to request and review place-based visits data. This includes visitation to specific places or regions for specific periods of time by the types of people that impact your business needs. Placecast™ helps answer critical visitation questions with our population intelligence.

Connect visitation trends to media campaign exposure:
Placecast™ enables users to focus on the places that define their business interests, including clients' or competitors' locations. How many more people visited my customers' stores since their media campaign started two weeks ago?

Data include:
• Weekly metrics
• Historical data back to January 2019
• Venue dwell time
• Measurement across all sizes and types of places, from regional analysis to custom spaces

Schema includes:
dropoffs
local_radius
visits
visits_avg_dwell
visits_frequency_per_person
visits_unique_persons