Distribution of e-commerce ad expenditure in India 2023, by channel

In 2023, the Indian e-commerce sector spent the maximum share of its advertising budgets on digital media, at 61 percent. Ad expenditure on television was roughly half that. The vertical's diversion of its ad budget was further evident in other traditional media shares, such as print.

在2023年，印度电子商务行业将其广告预算的最大份额，即61%，投入于数字媒体。在电视广告支出方面，大致仅为数字媒体的一半。该行业对其广告预算的分配转移亦在其他传统媒体份额中得到进一步体现，例如印刷媒体。