eCommerce Benchmark KPIs: Toys in Sweden

In 2023, next to an add-to-cart rate of 12.2%, a cart abandonment rate of 75.2%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Toys in Sweden also consist of an AOV of US$82, a discount rate of 8.3%, and a return rate of 4.2%.

于2023年，瑞典玩具电商基准关键绩效指标（KPI）中，除12.2%的加入购物车率、75.2%的购物车放弃率及3%的转化率外，还包括平均订单价值（AOV）为82美元、折扣率为8.3%以及退货率为4.2%。