Rose Parade, Pasadena, Calif., 1940

22 photographs of the annual New Year's Rose Parade in Pasadena, California, 1940 January 1. This was the first year the Tournament of Roses was televised, at this time by Don Lee Broadcasting's W6XAO. Floats include ones from Alhambra (""Progress""), Metropolitan Water District (water from pot), Long Beach (sailboats), South Pasadena (wheel), Pasadena Water Department (well), Santa Catalina Island (glass-bottom boat), University of Southern California (women in academic and 1880 gowns), The Salvation Army (cross); Pasadena Merchants Association (books), Gay's Lion Farm (camera), Culver City (doves); Los Angeles County (City Hall), Market Basket (musical instruments), Sierra Madre (US flag), Los Angeles County Fair (winged creature), Van de Kamp (cake and windmill); Standard Oil Company (motion pictures), Pacific Union College (lyre), Los Angeles (Pinocchio), Mission Orange (oranges), Native Sons and Daughters (airplane), "Modern Power" (parrot and airplane).