Power Your TV Ads With Currency-Grade Data Insights

Struggling to drive optimal ad performance? iSpot brings you fast and accurate TV ad measurement, from creatives to outcomes, that drives effectiveness and efficiency. iSpot is purpose-built to uniquely deliver digital-like precision in measuring every TV ad’s performance, allowing you to maximize your TV ad impact. iSpot has three precisely measured currency-grade data sets available, backed by rigorous methodology and data science. Each set is an aggregation of a single currency source data set. iSpot’s data will provide actionable insights relevant and essential for ratings forecasting and ad optimization needs, through accurate, real-time reporting of linear TV ad data. Samples/Tables and fields available include: 1. Telecast (program airings level)<br/>Fields include these and more: - Show Date - Network Name - Telecast Name/Airing - Impressions C3 and C7 2. 15 minute (window / program)<br/>Fields include these and more: - Quarter Hour Weight - Network Name - Telecast Name/Airing - Impressions C3 and C7 3. Ad airing level <br/>Fields include these and more: - Show Date - Network Name - Telecast Name/Airing - Impressions C3 and C7

搜集汇总

背景与挑战

背景概述

该数据集提供来自iSpot的货币级电视广告测量数据，涵盖节目播出、15分钟窗口和广告播出三个层面，用于支持收视预测和广告优化的实时分析。