Research on aesthetic perception factors of city outdoor advertising based on Kano model

1. Questionnaire Survey data
Local residents and tourists' aesthetic perception ratings of outdoor advertising data.
2. Data for analysis of the traditional Kano model
Evaluation Results and Classifications of Urban Outdoor Advertising Aesthetic Perception by Local Residents and Tourists.
3. Data for analysis of the improved Kano analysis
The results of the improved Kano model analysis, which, in addition to considering traditional methods, also takes into account hybrid factors (Total Strength (TS) and Category Strength (CS), to determine hybrid categories).
4. Data for two-dimensional quadrant analysis of SII-DDI
The Satisfaction Increment Index (SII) and the Dissatisfaction Decrement Index (DDI) are designed to assess the improvement effects on user satisfaction and dissatisfaction, respectively (Berger et al., 1993).