Synthetic Fuzzy AHP Marketing Strategy

This dataset contains 1000 synthetically generated pairwise comparisons between sustainable marketing strategy criteria using Triangular Fuzzy Numbers (TFNs). It is designed for use in Fuzzy Analytic Hierarchy Process (Fuzzy AHP) modeling and strategic decision-making within eco-friendly business models. The dataset includes comparisons among criteria such as Cost Efficiency, Environmental Impact, Customer Engagement, and Brand Reputation. Each entry is tagged with a linguistic judgment (e.g., "Strongly More Important") and its corresponding TFN triplet (Low, Mid, High). This resource is suitable for researchers implementing fuzzy MCDM techniques, sustainability analytics, and green marketing evaluations. The dataset is compatible with SPSS, Python (pandas), R, and Excel.