Roken en reklame 1972

<p>Opinions on health / details on smoking behaviour / how to stop smoking / buying behaviour / opinions on effect on health of smoking / situation wherein respondent smokes / opinions on smoking / smoking behaviour of relatives / relations / friends / leisure behaviour, hobbies / reading behaviour ( in particular regarding advertisements ) / knowledge of special advertisements for cigarettes, cigars etc. / knowledge of smoking behaviour of vips / image of forms of smoking / situations in which r. could have stopped smoking / neuroticism. Background variables: basic characteristics/ occupation/employment/ income/capital assets/ readership, mass media, and 'cultural' exposure</p>本数据集涵盖以下调研内容：健康相关观点、吸烟行为细节、戒烟方法、购买行为、吸烟对健康影响的相关看法、受访者自身吸烟场景、对吸烟的相关观点、亲属、熟人及朋友的吸烟行为、休闲行为与个人爱好、阅读行为（尤其涉及广告的阅读）、香烟、雪茄等烟草制品专项广告的认知情况、对重要人士（VIPs）吸烟行为的了解、各类吸烟形式的公众形象认知、受访者本可戒烟的场景，以及神经质人格特质。背景变量包括：基本特征、职业与就业状况、收入与资本资产、报刊阅读习惯、大众媒体接触情况，以及“文化”层面的接触与熏陶。