Agricultural Machinery & Equipment Wholesaling in Hungary - Market Research Report (2014-2029)

Agricultural machinery requires significant capital investment, which, for many small or independent farms, is only possible because of government subsidies. Agricultural support is falling across the EU and other European countries like the UK, leading to depressed budgets for many farmers. Despite this, sales of agricultural machinery have remained strong, with farmers keen to purchase the latest lines with autonomous and precision systems integrated into the machines. The enhanced productivity of these machines has made them must-haves, boosting sales despite the strong economic headwinds facing farmers. According to CEMA, the number of tractor registrations in 2022 was the second-highest since 2017. Wholesalers’ profitability has suffered from rising operating costs and intense competition internally and from direct-to-consumer sales from manufacturers. To raise profit, wholesalers have turned to offering comprehensive value-added services like financing options and technical support. Over the five years through 2024, agricultural machinery and equipment wholesaling revenue is forecast to dip at a compound annual rate of 1.3% to reach €119.5 billion, including a projected decline of 2.8% in 2024.

农业机械领域需投入巨额资本，对于众多小型或独立农场而言，若无政府补贴，此类投资几不可行。随着欧盟及其他欧洲国家，如英国，农业支持政策的下降，许多农民的预算承受着压力。然而，农业机械的销售却依然坚挺，农民们热衷于购买集成有自主和精密系统的最新机型。这些机械提升的生产效率使它们成为必备之选，即便在农民面临的经济逆境中，销售也得以增长。根据CEMA的数据，2022年的拖拉机注册数量为自2017年以来第二高。批发商的盈利能力因运营成本的上升以及内部激烈竞争和制造商直接面向消费者销售的冲击而遭受损害。为提升利润，批发商已转向提供全面增值服务，如融资选择和技术支持。预计在未来五年（至2024年）内，农业机械和设备批发收入将以1.3%的复合年增长率下降，预计到2024年将下降2.8%，届时将达到1195亿欧元。