Italy: crucial factors in companies digital marketing in 2017

This statistic displays the crucial factors in companies’ digital marketing in Italy in 2017. According to the survey results, 69.58 percent reported that culture of managers and integrated strategies were the most important factors regarding digital marketing in companies. Additionally, 49.51 percent reported that analytics tool were considered as the third most important aspect, followed by experimentation (49.19 percent) and budget (40.13).

本统计数据显示了2017年意大利企业数字营销中的关键因素。根据调查结果，69.58%的受访者认为管理层文化及整合策略是公司数字营销最重要的因素。此外，49.51%的受访者认为分析工具是第三重要的方面，紧随其后的是实验（49.19%）和预算（40.13%）。