A study of the influence of gastronomic tourism motivation on tourists' behavioural intentions

<span>This paper explores the structural relationship between tourists’ motivation for gastronomic tourism and tourists’ behavioural intention in gastronomic tourism, and the mediating role of tourists' satisfaction in this relationship. A questionnaire survey was conducted on Chengdu tourists through random sampling, and a total of 510 valid questionnaires were collected.The data were analysed empirically by constructing a structural equation model using AMOS and SPSS software,the results showed that:push motivation has a significant positive effect on tourist satisfaction, in which the gastronomic experience motivation has the greatest influence, followed by the spiritual experience motivation and cultural experience motivation; pull motivation has a significant positive effect on tourist satisfaction, and the degree of completeness of the service packages has the most significant effect on satisfaction, followed by the gastronomic products; the gastronomic experience motivation, the spiritual experience motivation, the gastronomic products motivation and the service packages motivation do not show a significant positive direct influence on the behavioural intention, but can indirectly influence tourists’ behavioural intention by influencing tourists’ satisfaction; tourists’ satisfaction also enhances tourists’<span> intention to recommend and revisit.</span></span>