Most valued capabilities of a good digital marketing agency in China 2021

According to a survey on AI marketing conducted in September 2021, AI technology strength was the most valued capability when choosing ad agencies among Chinese advertisers, with over two-thirds of respondents saying so. Followed were precise marketing tools and reachable audience size and database.

根据2021年9月进行的一项关于人工智能营销的调查，在中国广告商中，人工智能技术实力在选择广告代理机构时被视为最具价值的技能，超过三分之二的受访者持此观点。紧随其后的是精准营销工具以及可接触的受众规模与数据库。