Economic Situation in the Youth Market (Adults)

The consumption and purchase behavior of the population 25 years old
and older.

Topics: preferred vacation time; leisure activities; general judgement
on diligence and morals of young people; opinion of bums; judgement on
advertising; self-classification on a left-right continuum; image of
the stocking manufacturer ELBEO; pioneering consumer behavior; attitude
to artificial leather in comparison to leather; cosmetics used in
common with family members; attitude to a Beatles haircut for one´s own
adult son; leisure contacts and relationship to the older generation;
preferred clothing style; purchases with mail-order firms; purchase
behavior with body care and beauty care preparations; preference for
inexpensive or expensive qualities; attitude to saving; listening to
the radio and watching television; reading journals and magazines;
goals in life; achievement orientation and attitude to occupation
(scale).

Demography: sex; age (classified); religious denomination; school
education; occupational position; employment; income; size of
household; composition of household; city size; state;

Interviewer rating: beard, hairdo and clothing of respondent; social
class of respondent; qualitative assessment of length of interview;
weekday of interview.