Economic Situation in the Youth Market (Adults)

The consumption and purchase behavior of the population 25 years old and older. Topics: preferred vacation time; leisure activities; general judgement on diligence and morals of young people; opinion of bums; judgement on advertising; self-classification on a left-right continuum; image of the stocking manufacturer ELBEO; pioneering consumer behavior; attitude to artificial leather in comparison to leather; cosmetics used in common with family members; attitude to a Beatles haircut for one´s own adult son; leisure contacts and relationship to the older generation; preferred clothing style; purchases with mail-order firms; purchase behavior with body care and beauty care preparations; preference for inexpensive or expensive qualities; attitude to saving; listening to the radio and watching television; reading journals and magazines; goals in life; achievement orientation and attitude to occupation (scale). Demography: sex; age (classified); religious denomination; school education; occupational position; employment; income; size of household; composition of household; city size; state; Interviewer rating: beard, hairdo and clothing of respondent; social class of respondent; qualitative assessment of length of interview; weekday of interview.