Modeling of tourist profiles with decision trees in a world heritage city: the case of Cuenca (Ecuador).

This research project proposes the formulation of profiles composed of foreign and national tourists in a world heritage city as a contribution to the strategies of the Association of Accommodation Establishments in the city of Cuenca. A total of 1,293 surveys, gathered during holidays between 2015 and 2016, underwent a statistical analysis of tree decisions and statistical regression using seven variables. As the product of this analysis, two homogeneous clusters were obtained, prior to the regression of a general grouping and two specific profiles. It was concluded that foreign tourists who achieve an identification with the city make it their city of permanent residence.

本研究项目旨在将世界文化遗产城市中外籍和本国游客的画像构建为一个对昆卡市住宿设施协会策略的贡献。共计1,293份调查问卷，这些问卷是在2015年至2016年假期期间收集的，经过对七个变量的树决策统计分析和统计回归分析。分析成果产生了两个同质集群，在回归到一般分组和两个特定画像之前。研究结果表明，与城市产生认同的外籍游客将其视为永久居所的城市。