Opportunities and Challenges of Digital Development in Circulation under the Background of Rural Revitalization

The rural revitalization strategy aims to prioritize the development of agriculture and rural areas and promote the modernization of agriculture and rural areas.With the continuous advancement of the Fourth Industrial Revolution and breakthroughs in technologies such as artificial intelligence,big data,and blockchain,the traditional circulation industry is undergoing intelligent and digital transformation and upgrade.The digital development of agricultural product circulation will be a significant boost for the implementation of the rural revitalization strategy in the future.However,taking full advantage of the productive capacity of digitalized agricultural product circulation is currently accompanied by both opportunities and challenges.This article first analyzes the current status of digital development in circulation in China,provides a detailed analysis of the advantages and opportunities of digital circulation in the context of rural revitalization,and examines the shortcomings and challenges that may be faced behind these opportunities.Finally,the article proposes relevant policy recommendations to address the existing issues and promote the development of digitalized rural circulation.