Parasocial Relationships in Social Media Scale: Its Association with Loneliness, Social Media Use and Life Satisfaction

This project comprises two complementary datasets. The first dataset focuses on the psychometric properties of the Parasocial Relationships in Social Media Scale (PRISM) and includes additional measures, namely the Perception Scale of Being Affected by Social Media Influencers (PSBASMI) and the Scale of Opinion Leadership of Social Media Influencers in the Eyes of Followers (SOLSMIEF), to examine validity and reliability. The second dataset is designed for a theoretical model test and contains data collected through the Bergen Social Media Addiction Scale (BSMAS), The Satisfaction with Life Scale (SLS), UCLA Loneliness Scale – Short Form (ULS), and Parasocial Relationships in Social Media Scale (PRISM). Together, these datasets provide both scale validation and empirical evidence for the relationships among loneliness, social media use, life satisfaction, and parasocial relationships.