E-commerce revenue in Italy 2009-2023

In 2023, the revenue of the e-commerce sector in Italy hit nearly 80.6 billion euros, a significant increase from a year earlier, when it amounted to roughly 75.9 billion euros. According to the data, e-commerce revenue increased steadily and more than fourfold throughout the period considered. When looking at the most popular categories, e-commerce users prefer to shop online for products and services related to leisure activities.Cross-border relationsItalian shoppers massively purchase from foreign retailers. Surprisingly, two of the biggest cross-border markets were not even in the European Union. Data from 2022 showed that 38 percent of cross-border purchases originated from China. Germany followed with 18 percent, while the UK ranked third. Surely, business relationships with Germany are meaningful on both sides. As of 2023, the neighbor country ranked as first cross-border market for Italian online retailers.Online touchpoints to keep an eye onE-commerce platforms might be only the destination for Italian online shoppers. Over one in two consumers browse the internet before making big purchases. In some cases, they go through online reviews, a helpful tool in making better buying decisions.

于2023年，意大利电子商务领域的收入达到近806亿欧元，相较于前一年，其759亿欧元的规模实现了显著的增长。据数据显示，电子商务收入在整个考察期间持续稳定增长，增幅超过四倍。在审视最受欢迎的品类时，电子商务用户倾向于在线购买与休闲娱乐活动相关的产品和服务。在跨境关系方面，意大利消费者大量从外国零售商处购买商品。令人惊讶的是，两大跨境市场甚至不在欧盟范围内。2022年的数据显示，38%的跨境购买源自中国，德国以18%的比例紧随其后，英国位居第三。无疑，与德国的商业关系对双方都具有重大意义。截至2023年，邻国已跃居为意大利在线零售商的第一大跨境市场。值得关注的是在线触点：电子商务平台可能只是意大利在线购物者的目的地。超过一半的消费者在做出大额购买前会浏览互联网。在某些情况下，他们会查看在线评论，这是做出更佳购买决策的有益工具。