Number of BNPL users in retail in India in 2021 and 2026

In 2021, the buy now pay later (BNPL) customer base for online and offline retail was five and two million, respectively. This is expected to surge to 30 million for online retail and 22 million for offline retail in the year 2026. Buy now pay later is a type of point of sale financing which allows the consumers to make purchases and pay in the future. ZestMoney, Amazon Pay Later, Paytm postpaid are some of the BNPL players in the Indian market.

于2021年，线上线下零售的‘先买后付’（BNPL）客户群分别达到五百万和两百万。预计到2026年，这一数字将激增至线上线下零售的各三千万和两千万。‘先买后付’是一种销售点融资形式，它允许消费者先进行购买，而后再支付。ZestMoney、Amazon Pay Later、Paytm postpaid 等均为印度市场上的‘先买后付’参与者。