eCommerce Benchmark KPIs: Household Care in the U.S.

In 2023, next to an add-to-cart rate of 18.7%, a cart abandonment rate of 74.7%, and a conversion rate of 4.7%, the eCommerce Benchmark KPIs for Household Care in the U.S. also consist of an AOV of US$50.8, a discount rate of 13.5%, and a return rate of 4%.

在2023年，美国家居护理领域的电子商务基准关键绩效指标（KPIs）中，除了18.7%的加入购物车率、74.7%的购物车放弃率和4.7%的转化率之外，还包括平均订单价值（AOV）为50.8美元、13.5%的折扣率和4%的退货率。