eCommerce Benchmark KPIs: Personal Care in Pakistan

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 89.2%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Personal Care in Pakistan also consist of an AOV of US$44.2, a discount rate of 18%, and a return rate of 3.2%.

至2023年，巴基斯坦个人护理领域的电子商务基准关键绩效指标（KPIs）包括13.1%的加入购物车率、89.2%的购物车放弃率、1.4%的转化率，此外，平均订单价值（AOV）为44.2美元，折扣率为18%，退货率为3.2%。