eCommerce Benchmark KPIs: Beverages in the U.S.

In 2023, next to an add-to-cart rate of 16.8%, a cart abandonment rate of 68.5%, and a conversion rate of 5.3%, the eCommerce Benchmark KPIs for Beverages in the U.S. also consist of an AOV of US$137.8, a discount rate of 11.1%, and a return rate of 3.8%.

于2023年，美国饮料电商行业的基准关键绩效指标（KPIs）除16.8%的加入购物车比率、68.5%的购物车放弃率以及5.3%的转化率之外，还包括平均订单价值（AOV）为137.8美元、折扣率为11.1%以及退货率为3.8%。