Five-star reviews of popular WordPress.org plugins

What this package is: a coded research dataset, not a raw dump of WordPress.org reviews. Each review carries multi-label themes (facets) plus a single primary_facet — the main praise driver — under a documented praise codebook. The public study's headline shares use those codes over the full corpus. Research question: What do five-star reviewers praise most about popular WordPress.org plugins? This release codes 1,815 recent five-star reviews from 96 popular plugins under an equal-N design. Across the full corpus, product quality leads: easy to learn and works reliably dominate as primary drivers. Support praise is the second major cluster. Thin praise is common when the rating is positive but the reason is unclear; most reviews still name a substantive benefit. Sample: Up to 20 recent five-star reviews per plugin among the WordPress.org top 100 with at least 20 lifetime five-stars (1,815 reviews across 96 plugins). Reviews fielded 8 August 2026; aspect-coded 8 August 2026. What's in the ZIP: review text linked to public wordpress.org topics; praise facet codebook and theme rankings (themes.json, codebook); corpus tables with codes (corpus.csv / corpus.jsonl); sample frame and manifest; paid-user language overlay. Dataset ID: 2026-08-08-wporg-top100-5star. This dataset serves as the empirical foundation for the comparative study published on Roots & Fruit. Read the full analysis, methodology breakdown, and product strategy takeaways here: https://rootsandfruit.com/articles/create-products-customers-love/ License notes: Review text is public on wordpress.org; Roots & Fruit does not claim copyright in individual review bodies. The research contribution — sample design, praise facet codebook, theme / primary_facet coding, and packaging — is published under CC BY 4.0. Publisher: Roots & Fruit. Contact: [e-mail].