What does Google recommend when you want to compare insurance offerings? – A method and empirical study considering Google's top search results

This dataset is part of a publication and shows Google's search results for German search queries on insurance comparison offerings. Relevant search queries were extracted from a commercial search engine log file consisting of more than 640,000 different search queries. From the log, we extracted a variety of query formulations for the same topic, i.e., queries containing the same word or phrase. The selection was based on pre-defined keywords in the context of insurance comparisons. The queries from the log file were automatically selected by combining the terms "*insurance*" and "*comparison*" (including left as well as right truncation). Examples of such inquiries are "car insurance comparison", "occupational disability insurance comparison", "liability insurance in comparison". This procedure identified a total of 121 different search queries. Scraping of the results took place between 08.05. - 09.05.2018.The adress data were extracted by using a text classification algorithm and a crawler to find the contact data on a website. It is a tab-separated file with the following attributes: ID: Unique row identifier ID Query: Unique search query identifier Query: German search query Position: Result position to the search query URL: URL of the search result Host: Host of the search result Company: Name of the company on the website Street: Street in the address on the website Zipcode: Street in the address on the website Location: Location in the address on the website District: District in the address on the website State: State in the address on the website Country: Country in the address on the website