Social commerce fashion shoppers in the United States in 2023, by generation

Among the categories of fashion purchases, clothing items were bought via social media the most by shoppers in the United States. A September 2023 survey revealed that 41 percent of U.S. online shoppers made clothing purchases via social media in the last 12 months. 27 percent of them bought shoes, while 24 percent bought accessories through social commerce.

在时尚消费的各类别中，美国消费者通过社交媒体购买服装商品的频率最高。一项于2023年9月进行的调查显示，在过去12个月内，41%的美国在线购物者通过社交媒体购买了服装，其中27%为鞋类，24%为配饰，这一消费行为均通过社交商务平台实现。