Hockey Canada social media impressions in 2021/2022, by platform

Hockey Canada is the national governing body of ice hockey in Canada, and controls most of the ice hockey leagues in the country. Among social media platforms, Hockey Canada had the most impressions on Instagram during the 2021/2022 season, with roughly 84.1 million impressions. Impressions refers to the number of times that social media content is displayed, regardless of click, saves, or likes. Meanwhile, Hockey Canada had around 47 million impressions on their English language Twitter that season.

加拿大冰球协会是加拿大冰球运动的国家级管理机构，掌控着该国大多数冰球联赛。在2021/2022赛季期间，在社交媒体平台中，加拿大冰球协会在Instagram上的曝光量位居首位，达到约8410万次曝光。曝光量是指社交媒体内容被展示的次数，无论是否点击、保存或点赞。与此同时，该协会在当季的英文Twitter上的曝光量约为4700万次。