The dataset of older consumer’s purchase intention in livestreaming e-commerce situation under different anchors' emotional arousal.

All data were obtained from behavioral experiments and processed using SPSS 26.0 and Mplus 8, including data cleansing, difference testing, and mediation path testing.192 rows of raw data in table form × 40 columns, the meaning of rows and columns can be seen in the (.sav) format data description.This study recruited a total of 193 participants, screened out extreme data participants, and ultimately resulted in 191 valid participants. In addition, there is no missing data and no questions have been deleted.There are three types of data. The (.xlsx) format data is complete raw data, including all raw data and all data after preliminary processing. The data in (.sav) format is used for data analysis in SPSS 26.0, including data required for data cleaning, descriptive statistics, and difference testing. The (.dat) format data is used for data analysis of Mplus 8, including the data required for mediation path verification.