Hardware & Home Improvement Stores in Austria - Market Research Report (2014-2029)

Hardware and home improvement stores’ revenue is forecast to rise at a compound annual rate of 1.4% over the five years through 2024 to reach €155.8 billion. Private spending on home renovation and maintenance, construction activity, environmental awareness and the number of households each play their part in determining sales. The EU and the UK enjoyed a housing market boom prior to 2023, when soaring mortgage rates deterred many from buying a new house. While demand for outfitting new houses is down, more Europeans are turning to repair, maintenance and renovation work on their existing properties, helping to raise sales of hardware and home improvement products. This trend accelerated during the COVID-19 pandemic, as people confined to their homes looked to refresh their surroundings and found themselves with more time to dedicate to DIY projects. Hardware and home improvement stores were deemed by many governments as essential businesses, allowing them to remain open during the lockdowns.

预计在2024年之前五年内，硬件及家居装修商店的营收将以1.4%的复合年增长率增长，达到1558亿欧元。在决定销售业绩方面，私人对家居翻新与维护的支出、建筑活动、环保意识以及家庭数量均扮演着各自的角色。在2023年之前，欧盟和英国经历了房地产市场繁荣，但随后飙升的抵押贷款利率阻止了许多人购买新房。尽管对新居装修的需求下降，越来越多的欧洲人开始关注现有房产的维修、保养和翻新工作，这有助于提升硬件及家居装修产品的销售额。这一趋势在COVID-19疫情期间加速，当时人们被困在家中，寻求刷新居住环境，并发现自己有更多时间投入DIY项目。许多政府将硬件及家居装修商店视为必要企业，允许其在封锁期间保持营业。