📘 Thesis Title A Data-Driven Strategic Analysis of Advertising Business Development: An Empirical Study of China's Digital Advertising Market

As digital transformation accelerates, the advertising industry is shifting from creativity-led approaches to data-driven decision-making. This study draws on five years of data from China’s advertising market and integrates practical business development insights to examine how data analytics impacts ad placement efficiency, customer conversion rates, and overall business growth. Findings highlight three key strategies for enhancing advertising effectiveness: programmatic advertising, personalized recommendations, and cross-platform integration.