Price Salience and Product Choice
收藏NBER2018-10-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w25186
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资源简介：
We study the effect of price salience on whether a product is purchased and, conditional on purchase, the quality purchased. Consistent with our theoretical predictions, we find that making the full purchase price salient to consumers reduces both the quality and quantity of goods purchased. The
提供机构：
美国国家经济研究局
创建时间：
2018-10-01
