Objectives of in-house programmatic advertising campaigns worldwide 2020
收藏www.statista.com2024-05-02 更新2025-01-21 收录
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During a 2020 survey carried out in nine countries worldwide, 42 percent of responding brands stated that the main objective of in-house programmatic initiatives was campaign effectiveness. By contrast, cross channel planning and execution was considered an important objective only for 21 percent of responding brands.
在全球范围内进行的2020年调查中，42%的受访品牌表示，其内部程序化活动的首要目标是提高营销活动的有效性。相比之下，只有21%的受访品牌认为跨渠道规划和执行是一个重要的目标。
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