Resonance and Effectiveness of Youth Media 1985

Goals in life, media usage, valuation and expectations of individual
youth media, media-related activities, interest in politics and
sources of information, demands, achievements and experiences at work.
Topics: Extent of leisure time on work days; evaluation of available
leisure time; frequency of receiving youth broadcasts of the GDR
television (scale); frequency of reading youth magazines and daily
newspapers (scale); length of reading the "Junge Welt" {young world}
and time expended for this; second use of the copy of Junge Welt by
other persons (scale); frequency of listening to youth broadcasts on
GDR radio; weekly time expended for use of GDR media (scale);
satisfaction with electronic and print media (scale); preferred media
of GDR or FRG for political information; frequency of use of GDR or
FRG media (scale); personal stimuli from articles in press, radio and
television; goals in life (scale); expectations of content
structuring of youth media (scale); significance and possibility of
personal participation in exchange of opinion with the media (scale);
participation in media-related activities (scale); use of the "Junge
Welt" for FDJ work (scale); need for knowledge in different problem
areas (scale); extent of discussions on personal and social questions
(scale); interest in political events in the GDR and the world;
groups of persons and media who could provide answers to interesting
questions (scale); attitude to life in the GDR; evaluation of
character of information of the mass-media; evaluation of solution of
social questions in the GDR; evaluation of individual aspects of
trueness-to-life in media articles (scale); comparison of media
presentations in various areas with personal experiences; criteria
for structuring media articles (scale); evaluation of experiences at
work (scale); frequency of experiences at work (scale);
self-assessment of achievements at work/training; membership in mass
organizations; knowledge about the reader discussions "Fan" and
valuation of individual aspects (scale); opinions on trueness-to-life
of the reader discussion (scale); self-assessment as fan of specific
groups of persons (scale); knowledge of further topic reader
discussions (scale); reasons for personal participation in a reader
discussion (scale); knowledge about the reader discussion "Steher"
and valuation of individual aspects (scale); opinions on
trueness-to-life of the reader discussion (scale); evaluation of
further forms of public expressions of opinion (scale).