Pop-Up Shops in the US - Market Research Report (2014-2029)

Pop-up shops are becoming increasingly popular among businesses trying to expand brand awareness, test new markets and products, and develop consumer relationships. The 2020 pandemic played a major role in the industry’s performance over recent years. Social distancing regulations and growing economic uncertainty have negatively impacted demand for pop-up shops, as consumers lowered discretionary spending. Although economic conditions improved over recent years, revenue gains in 2021 could not mitigate the losses from the remainder of the period. As a result, revenue has declined at an estimated CAGR of 0.7% to $15.6 billion over recent years, including a 1.2% gain in 2024 alone.