Cancer Research UK Cancer Awareness Measures, February 2023

<p>The <span style="font-style: italic;">Cancer Awareness Measure</span> (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).<br><br>The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).</p> <div class="x_x_OutlineElement x_x_Ltr x_x_SCXW231365023 x_x_BCX0"> <div class="x_x_x_x_x_x_OutlineElement x_x_x_x_x_x_Ltr x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><div> <p>CAM data has been collected by CRUK approximately every two years from 2008 to 2019, moving to bi-annual in 2021. A COVID-specific CAM was developed in 2020 and 2021 to measure the longitudinal impact of COVID-19 on cancer attitudes and behaviour and understand the contextual influences on cancer attitudes and behaviour during COVID-19.  </p> </div><p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> </p><div> <p>Further information about CAM may be found on the CRUK <a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam">Cancer Awareness Measure (CAM)</a> webpage. CRUK will validate the latest survey in partnership with the Centre for Health Service Studies at the University of Kent.  </p></div></div></div><div class="x_x_OutlineElement x_x_Ltr x_x_SCXW231365023 x_x_BCX0"> </div>