The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement-DATA.xlsx

Name: The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement-DATA.xlsx
Creator: Huang, Miao; Zolkepli, Izzal Asnira; Mohamad Saleh, Mohamad Saifudin
Published: 2023-12-13 00:00:00
License: 暂无描述

Figshare2023-12-13 更新2026-04-08 收录

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https://figshare.com/articles/dataset/The_Moderating_Effect_of_Gamification_on_the_Relationship_between_Social_Media_Marketing_and_Consumer-Brand_Engagement-DATA_xlsx/24799923/1

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资源简介：

Data for paper: ‘The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement: A Case Study of Ant Forest Gen Z Users’

提供机构：

Huang, Miao; Zolkepli, Izzal Asnira; Mohamad Saleh, Mohamad Saifudin

创建时间：

2023-12-13