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The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement-DATA.xlsx

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Figshare2023-12-13 更新2026-04-08 收录
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Data for paper: ‘The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement: A Case Study of Ant Forest Gen Z Users’

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2023-12-13
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