eCommerce Benchmark KPIs: Health Care in Malaysia

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 79.3%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Health Care in Malaysia also consist of an AOV of US$66.2, a discount rate of 13.1%, and a return rate of 2%.

于2023年，马来西亚医疗保健领域的电子商务基准关键绩效指标（KPIs）中，除13.4%的加入购物车率、79.3%的购物车放弃率以及2.8%的转化率之外，还包括平均订单价值（AOV）为66.2美元、折扣率为13.1%以及退货率为2%。