Assessing the Impact of Digital Transformation on MSME Performance in Indonesia

This study investigates the impact of Digital Platform, Digital Payment, and Digital Marketing on the performance of food and beverage (F&B) MSMEs in Bekasi, Indonesia. The rapid development of digital technologies has encouraged MSMEs to adopt various digital tools to improve their competitiveness, operational processes, and market reach. Drawing on the Resource-Based View (RBV), the study examines the effects of these digital transformation instruments on three performance dimensions: Revenue, Operational Efficiency, and Market Expansion. A quantitative approach was employed using survey data collected from F&B MSME owners who have adopted digital technologies in their business operations. Data were collected through a structured questionnaire and analyzed using SmartPLS 4.0 to test nine hypothesized relationships between digital transformation dimensions and business performance indicators. The results show that Digital Platform, Digital Payment, and Digital Marketing significantly and positively influence Revenue. These findings indicate that digital technology adoption can enhance customer accessibility, improve transaction convenience, and strengthen promotional effectiveness, ultimately contributing to higher sales performance. For Operational Efficiency, Digital Payment demonstrates a significant positive effect, while Digital Platform and Digital Marketing do not show significant relationships. This suggests that digital payment systems play a more direct role in streamlining business operations and reducing transaction-related inefficiencies. Regarding Market Expansion, Digital Platform and Digital Marketing have significant positive effects, whereas Digital Payment does not significantly influence market expansion. The findings highlight the importance of digital platforms and online marketing activities in expanding customer reach and increasing brand visibility. Overall, these results indicate that different digital transformation tools contribute to different aspects of business performance and provide practical insights for F&B MSMEs in prioritizing digital technology adoption to improve competitiveness, business sustainability, and long-term growth